Digital Marketing Stratergy

Immersives and Professional Nano Degree Program

Enroll for July Batch. Admissions Open.

You will learn how to create a long-term strategy and how to run their day-to-day digital marketing operations. This course will help you understand how customers find your business online, how they interact with you digitally and how you can convert traffic into tangible results.

Perfect for busy executives and marketing managers, this intensive training course will take you through the customer journey from online research to the ultimate purchase.

You will benefit from hands-on experience of the latest online tools, share experiences through peer to peer learning and develop the analytical skills to assess, strengthen and improve the performance of your digital marketing strategy.

With this course turn your great ideas and those of your team and business into one strategy that is robust, agreed and aligned with your wider business.  This course helps you

  • Use basic e-marketing tools relevant to the internet marketing context;
  • Apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • Analyze the online consumer exchange process and its outcomes;
  • Evaluate product, pricing, distribution, and communication marketing functions in a firm’s internet marketing strategy;
  • Evaluate the role of social media in the marketing context;
  • Use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
  • Understand what is possible;
  • Understand your business and market context;
  • Understand your customer;
  • Understand the potential challenges you face;
  • Plan your strategy for optimal delivery;
  • Understand the possibilities within the relevant digital channels and touchpoints;
  • Measure and evolve your strategy;
  • Gain buy-in.

Through our immersives, which can lead to a Nano Degree, you’ll master the Digital Marketing Strategy skills that employers are seeking. Start studying today for an exciting and demanding career in Digital Marketing strategy.

Online and blended learning(mix of offline and online classes) are available for students and working professionals. Talk to our advisor.


“My internship was my first time working at a startup, and I liked the culture where my ideas and expertise were easily seen and valued.”

– Aisha Bonaventura

Talk to an Adviser


    “I am very fortunate to work with the many students who apply to our programs. The transformation I see in them after participating is amazing!”

    – Jonathan

    Digital Marketing Strategy Immersive

    Our Digital Marketing Strategy Immersive helps you look at the background of digital marketing, wider marketing, and business models to ensure that the strategy you develop is based on proven techniques and models. This gives some academic perspective that is very useful in ensuring that your methods are robust.

    This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.


    • Develop the skills to build an actionable digital strategy that aligns with your business goals
    • Examine how companies use different strategies to reach specific target audiences
    • Apply a proven digital media framework that you can immediately implement
    • Identify ways to determine the return on investment (ROI) for your digital efforts
    • Build audience personas to better target your key customers
    •  Discuss digital media challenges—from measurement and tools to distraction to crisis—and sharing your experiences with your peers
    •  Expand your professional and personal digital networks through a dynamic global classroom

    Core Courses

    Introduction to digital strategy

    • A history of digital marketing
    • The 4 Ps of marketing
    • Porter’s five forces
    • Brand or perceptual positioning map
    • Customer lifetime value
    • Segmentation

    Knowing your business objectives and your customer

    • Understanding the digital eco system
    • Integrating digital in to wider organization strategy
    • Understanding the evolving digital consumer
    • Barriers considerations  and data protection in digital marketing strategy

    Integrating digital change in your organization

    • Planning your digital marketing strategy
    • Objectives, teams & budgets

    Using channel strategy to reach your customers

    • Seo Strategy and organic techniques
    • Building and optimizing a winning paid search strategy
    • Display advertising and programmatic targeting
    • Tailoring your social media strategy
    • Content strategy
    • Personalizing the customer journey and digital experience

    Conversion retention and measurement

    • Effective design, ecommerce and user experience
    • Managing loyalty, CRM and data
    • Providing a smooth  online service and customer experience
    • Measuring success through data analytics and reporting

    Putting together your digital marketing strategy

    • Implementation, analysis & Improvement

    Additional Possibilities

    • Internship with EduHac and other companies
    • Updates on Jobs and new trends
    • Interview Assistance
    • Work with a team on Professional corporate Project

    Admissions Open


    Blended Learning

    (80% Online & 20% Offline)


    30 days – 30 classes

    (26 Online & 4 Offline)

    For Enrolling:

    Contact Shiva N Reddy

    Email: [email protected]

    Phone: +91 9844405023


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    Found it the right choice for your career growth?

    Wait no more. Enroll talk to us today and enroll before admissions close.